Recently Starbucks India has drawn criticism and faced calls for boycotts after its latest woke commercial. The company has been accused of “going full Bud Light” after its latest promotion featuring parents meeting their transgender daughter at a Starbucks location.
The video depicts a father who struggles to accept the transition but comes to terms with it at the end of the advertisement by ordering his transgender daughter a drink in their new name. Starbucks India tweeted the video with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
Starbucks India has faced massive backlash from the advertisement. Political commentator, Rukshan Fernando tweeted, “Starbucks facing a backlash in India after going full Bud Light. If saturating the market with a mediocre US coffee brand wasn’t bad enough, now they are bringing their woke corporate culture to the Sub-Continent.”
