Dairy Queen in Wisconsin Displays Sign, Owner Firm at His Choice

The sign at the restaurant also features messages like “Merry Christmas,” “Happy Easter,” and “God Bless America.” Kevin Scheunemann, the owner of the franchise, sees the sign as a way to show support for values such as faith and patriotism. Additionally, the sign expresses gratitude for the flag and military veterans, offering free sundaes on Veterans Day.

Scheunemann initially hung the sign about four years ago after receiving a complaint about Christian music from a customer. While it didn’t attract much attention locally, it gained widespread visibility after a visitor from Oregon posted it on Facebook. This post sparked debates about the inclusivity of the message.

Both local business owners and residents defend Scheunemann’s right to express his views, emphasizing that it’s ultimately up to customers whether to support the establishment or not. Many believe the sign is fitting for the small community and admire the owner’s transparency.

The sign has prompted discussions about freedom of expression, inclusivity, and the extent to which businesses should express personal beliefs.






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